Calitho Printing wanted to let its customers know they were more than just a printing company by changing its name to Calitho and ramping up its packaging, assembly, and shipping departments. An updated identity and logo were a start to the transformation.
The Calitho mark speaks to the company's origin as a trusted high quality printer by resembling a piece of paper that forms a 'C'. The dimensional aspect of the mark speaks to the new capabilities Calitho offers in packaging, assembly and shipping at the same exceptional quality.
